Digital Engagement a Constant Challenge – Natalie Roper of The Guardian [Video]

Last week we went to the OMiG Digital Summit in Galway, where Blacknight were sponsors, and 500 people gathered at Galway’s Radisson Hotel to hear from experts in online and social media marketing.

One of those experts is Natalie Roper, Digital Engagement Manager with The Guardian. I asked her about the Guardian’s recent Keep it in the Ground campaign, a multi-platform push involving print and podcasts, web and social, to advance meaningful progress on Climate Change. It was an ambitious and challenging project, she acknowledged.

[youtube]https://youtu.be/R5bdZbLguC4[/youtube]

 

We have more on the way from Natalie, and other contributors to the OMiG Digital Summit.

Technology.ie is brought to you by Blacknight. Entries are currently open for The Blacknight SME Awards!

 

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