Ryanair’s Party Political Broadcast

Ryanair’s commitment to social media continues as their new head of marketing took to Twitter yesterday for the latest in their weekly series of #AskRyanair sessions.

Meanwhile, Michael O’Leary showed up on their new TV ad, produced by TV3 and broadcast during Wednesday’s episode of Coronation Street.

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Traditionally Ryanair has rejected expensive TV advertising in favour of cheaper methods.  The new video seems strangely awkward – less like an ad, more like a Party Political Broadcast, with Cuddly Uncle Michael telling us there’s a lot done, more to do!

Yesterday’s Twitter chat reiterated many of the points made in the video.  Marketing chief Peter Bellew talked about the new website and app, saying that the test version is “breathtaking”, and responded in typical Ryanair cheeky style to a request for flights to China:

On the question of Portable Electronic Devices:

Ryanair are hiring:

 

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