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Video thumbnail for youtube video Is Facebook Ad Revenue built on Fake Likes?

Is Facebook Ad Revenue built on Fake Likes?

Antonie Geerts pointed me to this video last night which makes an astonishing, but not very surprising, assertion about Facebook advertising. We already know that buying fake likes is counterproductive, because Facebook’s algorithm penalises pages and users who have a lot of likes from followers who do not engage with them. Veritasium’s Derek Muller gives an overview of […]

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