Tag Archives | Marketing

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Galway Digital Summit – Taking Marketing to The Next Level [Video]

Tickets are going fast for Galway’s first Digital Summit to be held at the Ardilaun Hotel at 6:30pm on January 29. The event has grown out of the monthly gatherings of OMiG – Online Marketing in Galway, founded by Maricka Burke-Keogh. Blacknight is the Gold Sponsor for the Digital Summit, and Technology.ie attended the launch recently in Galway. [youtube]http://youtu.be/eVKgGd4Tjmk[/youtube]   The […]

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Galway Digital Summit is Announced, Supported by Blacknight

The West of Ireland’s first Digital Summit was announced last night at an event in Galway city. Sponsored by Blacknight, the OMiG Digital Summit builds on the success of the ‘Online Marketing in Galway’ monthly meetups which have grown in popularity over the past couple of years. The Digital Summit is designed to keep to the same volunteer ethos as […]

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Got a ‘Very Particular Set of Skills’? Liam Neeson Could Endorse You on LinkedIn

LinkedIn is all about individuals promoting their ‘very particular set of skills’ and having others endorse them. So some of their marketing executives spotted an opprtunity to tie in with the new ‘Taken 3’ movie starring Liam Neeson.   The video features Irish actor Liam Neeson, in character as Bryan Mills, hero of the Taken series […]

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Congregation is About Reflecting and Connecting – Even if You’re Not There!

I couldn’t make it to Congregation today , but I’m watching the hashtag #Cong14 with interest as about 50 participants engage in ‘huddles’ to discuss social media, marketing and content in various locations around the village of Cong, Co Mayo. The venues are bookshops, cafes, bars, and an art studio dotted around the little village famous as the location of […]

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Penneys is Ireland’s Top Brand on Facebook, but 26% of its Fans are Abroad

Penneys is the top brand among Irish Facebook users with 442,740 fans in Ireland according to the latest report from Social Bakers which tracks social media performance of brands and breaks it down by country, sector and other factors. Interestingly, the Penneys Ireland page has an additional 159,000 fans in countries other than Ireland, accounting for about […]

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CurrencyFair’s Brian Monaghan on Hacking Growth [Video]

Brian Monaghan is Head of Online at CurrencyFair, having joined the company from Paddy Power last year. He was one of the speakers at the last Growth Hackers event in Dublin, and afterwards he spoke to Technology.ie. CurrencyFair is an online currency exchange marketplace and money transfer company, currently transferring €100m a month. Typical savings, they […]

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Authenticity is the Key to Social Media says Paul Buckley of Aer Lingus [Video]

Paul Buckley, Head of Social Media at Aer Lingus was at the Disruptors conference recently in Dublin. Like all brands, Paul says, they’ve found it can be a challenge to reach their audience through Facebook’s Edgerank filtering. “What we’ve been finding is that it’s the authentic content that is making a difference for us” That authenticity has to permeate […]

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Connor Keppel, Phorest

Phorest: Good Hair Days & Global Ambitions! [Video]

Phorest is a company with a Big Hairy Audacious Goal: to capture 25% of the global market for management software for hair salons and beauty parlours.  They’re already number one in Ireland and the fastest growing in the UK, and they’ve just launched in the US. Connor Keppel is Phorest’s marketing manager and he spoke to Technology.ie at the Sunday Business […]

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