I met Terry Prone at the Vodafone Smart Business Show in the RDS, where she gave a talk on Communication in the Digital Age. “You’ve been doing this since long before there was a Digital Age”, I said to her. “What’s changed?” Communications is faster now, and more immediate, says Terry. And with the convenience comes the […]
Tag Archives | PR
Racism & Stupidity – How Not to Do Corporate PR
Justine Sacco used to be the Corporate Communications Director for IAC – the company that owns web content companies such as College Humor, About.com, Match.com, Dictionary.com and The Daily Beast. Now she’s a textbook case study for how to offend millions and destroy your career in a single day. Her first mistake was to post […]