You may not know it, but your online advertising may end up next to some rather objectionable content. Google has recently became engaged in a skirmish that resulted in a boycott by some major advertisers as advertising appearing on its YouTube channels appeared alongside some rather objectionable content such as neo-Nazi speeches and extremist videos. […]
Archive | April, 2017
How to Drive Online Footfall to your eCommerce Site [Video]
If you build it they will come? Not necessarily says website developer Alan O’Meara, who argues that online businesses must use a range of techniques to drive ‘online footfall’ to their digital doors. ‘Get a website up. Tick a box. We’re done – let’s see what happens’. Nothing will happen if you wait and see. Last […]
IKEA Enters Smart Lighting Market With Aggressively Priced Offering
IKEA are entering the smart lighting market with a very aggressively priced offering. The new range of smart lighting from IKEA will go on sale this month at IKEA shops around the globe and could give some of the existing companies in the space serious competition. The new range of products uses the zigbee protocol […]