A 16 year old in the US who has cerebral palsy may have inadvertently sparked a massive social media campaign targetting Nike.
The letter Matthew Walzer posted on his blog a couple of days ago was picked up by NiceKicks, who have not only blogged about it and encouraged other people to share the letter, but have promised to send personalised postcards to Nike’s CEO about the young man’s plea to Nike.
The video posted by Matt Halfhill on NiceKicks explains it all:
[youtube]http://youtu.be/L5YG6a1-LNY[/youtube]
Related articles
- Viral Letter Asks Nike for Cerebral Palsy Shoe Line (mashable.com)
- Concept Board for #NikeLetter Shoes (kelleyelizabeth.com)
About the Author: Michele Neylon
Michele is founder and managing director of domain registrar and hosting company Blacknight. He blogs mostly over on michele.blog
RT @blacknight: #Nikeletter Campaign: http://t.co/ia8UYslh