Facebook owner suffers 26% plunge in share price, Blames Apple for Ad Changes

A historic plunge in the stock price of Facebook’s parent company has helped yank other tech stocks lower on Wall Street, abruptly ending a four-day winning streak for the market.

The 26.4% wipeout for Meta Platforms, as Facebook’s owner is now known, erased more than 230 billion dollars in market value, easily the biggest one-day loss in history for a US company.

The stocks of other social media companies, including Twitter and Snap, also fell.

Because Meta is valued so highly, a big swing in its stock price can also sink or lift broader market indexes.

The S&P 500 fell 2.4%, its biggest drop in nearly a year. The tech-focused Nasdaq composite gave up 3.7%, its biggest loss since September 2020. The Dow Jones Industrial Average, which does not include Meta Platforms, fell 1.5%.

Meta sank after forecasting revenue well below analysts’ expectations for the current quarter following privacy changes by Apple and increased competition from TikTok.

It was a disappointment for a company that investors have become accustomed to delivering spectacular growth.

Meta also reported a rare decline in profit due to a sharp increase in expenses as it invests in transforming itself into a virtual reality-based company.

The steep drop weighed on fellow social media company Twitter, which fell 5.6%. Snapchat’s parent company Snap sank 23.6% and Pinterest lost 10.3%. Snap and Pinterest surged in after-market trading after reporting better-than-expected results.

Big technology and communications companies played a big role in driving gains for the broader market throughout the pandemic and much of the recovery in 2021, but the market seems to have shifted, said Brad McMillan, chief investment officer for Commonwealth Financial Network.

“There’s a general sense that what’s been moving the market higher is not going to take us to the next level,” Mr McMillan said. “The question is where is the next growth engine coming from.”

The S&P 500 fell 111.94 points to 4,477.44. The Dow dropped 518.17 points to 35,111.16. The Nasdaq slid 538.73 points to 13,878.82.

Small company stocks also fell. The Russell 2000 index lost 38.48 points, or 1.9%, to 1,991.03.

Communications and technology stocks had some of the biggest losses.

The sectors have been behind much of the choppiness in markets since the beginning of the year as investors shift money in expectation of rising interest rates.

Higher rates make shares in high-flying tech companies and other expensive growth stocks relatively less attractive to investors.

Bond yields rose sharply on Thursday. The yield on the 10-year Treasury note, which is used as a benchmark to set interest rates on mortgages and many other kinds of loans, rose to 1.84% from 1.76% late on Wednesday.

Wall Street anticipates the Federal Reserve’s first interest rate hike to come in March and is cautiously watching for how the central bank paces future increases to help fight rising inflation.

“It’s not a perfect path, it’ll be bumpy, but the direction is pretty clear,” said Guy LeBas, chief fixed income strategist at Janney Capital Management.

Inflation will likely persist until supply chains loosen and help ease costs for businesses, while lowering prices for consumers. Still, the Fed needs to convince people that it is taking steps to fight rising inflation.

“The idea is that raising short-term rates reduces the perception that inflation will be higher in the future,” Mr LeBas said. “If the Fed successfully pulls this off then expectations won’t rise.”

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