gathering-facebook-page

“The Gathering” To Shutter Popular Facebook Page

The Gathering ended 2013 with claims of:

  • 250-275,000 of overseas visitors to Ireland travelled specifically because of a Gathering, or because of the Gathering
  • The growth in visitor numbers, directly attributable to the Gathering, is estimated to be worth approximately €170million in revenue
  • The Gathering Ireland succeeded in its broad based aim of engaging the people of Ireland to invite ancestral relatives and friends to attend 5,000 Gatherings right across the country
  • In addition to the economic value, The Gathering has delivered a social dividend with a very positive impact on communities
  • The Gathering was delivered within its approved budget of €13m from the Department for Transport, Tourism and Sport.

That’s a fantastic achievement!

As part of the initiative both a Twitter account and Facebook page were setup. The Twitter account has nearly 28 thousand followers and a Klout score of 62 and a Twitter verified account. Meanwhile their Facebook page has close to 114 thousand fans:

gathering-facebook-page

That’s impressive.

What’s not so impressive is their plans to shutter both presences, as noticed by Damien Mulley earlier today:

Maybe they’ll do something with it, but it seems like a bit of a waste .. Over 100 thousand people actively engaging with “brand Ireland” shouldn’t be wasted ..

 

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7 Responses to “The Gathering” To Shutter Popular Facebook Page

  1. DavidGQuaid January 8, 2014 at 9:49 am #

    Such a pity the fans can’t be transferred to one of the existing tourism bodies’ fb pages or to at least re-purpose it

    • Michele Neylon January 8, 2014 at 9:55 am #

      David
      Putting some resources into simply pushing out relevant content to the existing user base would be a good idea IMHO eg. events, deals etc., Anyone who has engaged with the page would have some interest in Ireland at some level so why not use that?
      M

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    […] ag caint an la cheana go bhfuil leathanach Facebook an Tóstail le h-iamh – ainneoinn go bhfuil lucht leanúna thart ar 114,000 aige.  Ach tríd is tríd, tá […]

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