“The Gathering” To Shutter Popular Facebook Page

The Gathering ended 2013 with claims of:

  • 250-275,000 of overseas visitors to Ireland travelled specifically because of a Gathering, or because of the Gathering
  • The growth in visitor numbers, directly attributable to the Gathering, is estimated to be worth approximately €170million in revenue
  • The Gathering Ireland succeeded in its broad based aim of engaging the people of Ireland to invite ancestral relatives and friends to attend 5,000 Gatherings right across the country
  • In addition to the economic value, The Gathering has delivered a social dividend with a very positive impact on communities
  • The Gathering was delivered within its approved budget of €13m from the Department for Transport, Tourism and Sport.

That’s a fantastic achievement!

As part of the initiative both a Twitter account and Facebook page were setup. The Twitter account has nearly 28 thousand followers and a Klout score of 62 and a Twitter verified account. Meanwhile their Facebook page has close to 114 thousand fans:


That’s impressive.

What’s not so impressive is their plans to shutter both presences, as noticed by Damien Mulley earlier today:

Maybe they’ll do something with it, but it seems like a bit of a waste .. Over 100 thousand people actively engaging with “brand Ireland” shouldn’t be wasted ..


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7 Responses to “The Gathering” To Shutter Popular Facebook Page

  1. DavidGQuaid January 8, 2014 at 9:49 am #

    Such a pity the fans can’t be transferred to one of the existing tourism bodies’ fb pages or to at least re-purpose it

    • Michele Neylon January 8, 2014 at 9:55 am #

      Putting some resources into simply pushing out relevant content to the existing user base would be a good idea IMHO eg. events, deals etc., Anyone who has engaged with the page would have some interest in Ireland at some level so why not use that?


  1. An Cósta Fiáin [Video] - January 10, 2014

    […] ag caint an la cheana go bhfuil leathanach Facebook an Tóstail le h-iamh – ainneoinn go bhfuil lucht leanúna thart ar 114,000 aige.  Ach tríd is tríd, tá […]

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