Google Logo, 1996 - 1998

Oh Hello 2014! When Did we Stop Underlining Links?

It’s funny how the rest of the world moved on in design terms, but Google has stayed very much the same. There’s a good reason for it of course: they built their success on a simple, clutter-free user experience and it would be madness to change that. So, while they’ve tweaked a few things over the years, filled out and shaded the logo as styles changed, before reverting to a flat style in line with recent trends, they’ve kept it subtle.

Google Logo, 1996 - 1998

Which is why I didn’t notice at first, that they no longer underline their links.

And then I noticed we’d all stopped doing it.  OK.

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