Peter Donegan never shuts up about gardening. It’s his business, of course, but that’s not enough for him.
Peter’s an award winning landscaper – and he’s also a great businessman. He knows that the product he is selling is himself, his expertise and his personality. Every garden is different and when you contract with a landscaper, you need to feel that this is someone you can trust, and with whom you can work creatively.
That’s why he puts himself out there, online, on stage, and on air. “It’s not a hard sell”, he says. His portfolio of work is there for all to browse, but customers are more likely to be influenced by their overall impression than by a single job. His audience builds a relationship with him over time, and that sometimes turns into sales.