Broadband Measurement Company SamKnows Launches Irish Campaign

how-it-works-1SamKnows, the global leader in broadband measurement, today announced the launch of its new campaign in Ireland. Consumers are invited to sign up for free to help improve Ireland’s, and the world’s, broadband performance.

SamKnows is searching for members of the public that want to influence how their country’s broadband is delivered. By measuring their broadband performance with SamKnows’ free hardware, they can help shape the overall broadband market.

SamKnows is the product of Sam Crawford, who originally created his innovative UK broadband availability service in 2003. At the time the UK consumer had little choice in terms of broadband provider and SamKnows became the focal point for the campaign to unbundle telephone exchanges to enable greater competition. This was the original catalyst for the global organisation SamKnows has expanded into.

Since 2008 the regulator-approved organisation has worked alongside global governments to accurately measure broadband performance to help improve and shape global markets. It’s described as “free, open and transparent consumer resources” which are aimed at ensuring the public receives a fairer mobile and fixed internet service.

Past projects include measurement for the USA’s Federal Communications Commission (FCC), European Commission, UK government, Brazilian government, Singapore IDA and others government backed studies.

Alex Salter, CEO at SamKnows said:

“We are very excited to be expanding our global broadband measurement programme to Ireland. Those taking part will join an exclusive group around the world changing the world’s broadband. The data our chosen consumers supply provides a clearer understanding of the broadband available to them, as well as ensuring the country’s Internet Service Providers can change for the better.”

The public-driven campaign measures every aspect of internet performance, which will then be used to create an accurate picture and detailed report of the country’s internet landscape.

Those interested in helping change Ireland’s broadband are encouraged to sign up to the exclusive programme. Once chosen, SamKnows provides its easy-to-setup hardware free of charge, which immediately begins collecting data anonymously, securely and without any impact on performance.

Alongside the free hardware (a custom-built SamKnows Whitebox), participants are sent monthly progress updates and given access to an online portal that displays their individual metrics in real time.

To sign up to the programme, visit


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16 Responses to Broadband Measurement Company SamKnows Launches Irish Campaign

  1. Conn Ó Muíneacháin April 24, 2014 at 11:01 pm #

    I’ve already replied to @psneeze’s comment on twitter, but just to have it here also:

    As far as i can gather, regulators pay them to gather data on BB performance. It’s unclear who’s paying them in Ireland but I have an interview arranged with SamKnows for next week and I’ll try to find out more in the meantime.

  2. Conn Ó Muíneacháin April 25, 2014 at 3:13 pm #

    Further to comments about funding and how SamKnows recoup their costs, I’ve had the following clarification from their CEO, Alex Salter:

    “SamKnows was founded in 2003. Since then it has published data about broadband availability for free and advocated on behalf of consumers. In 2008 SamKnows developed a way of measuring broadband performance and now works with governments, ISPs, academics, consumer groups, fellow engineers and consumers on broadband measurement projects in 40 countries worldwide. The data from these projects is used to improve internet performance. SamKnows is a strong supporter of Open Data and is a member of the ODI.

    Our projects are funded by a combination of grants and contracts from telecom regulators and ISPs. In some cases we fund work ourselves, if we are able to.

    In Ireland we have a number of different projects: we are working for the European Commission as part of their Digital Agenda, we also work for ISPs and we hope to be supplying data to ComReg in the near future. We have found that if we can build a panel of consumer volunteers we can generate an accurate picture of actual broadband performance. We then use this to advocate on behalf of consumers to improve broadband performance. For example, since we started recruiting consumers in the UK, internet speed has improved by almost 150% (based on Ofcom reports – 7.2Mbit/s average download speeds in October 2008 and 17.8Mbps average download speeds in November 2013).”

    Alex will be our guest next week on the podcast, so if anyone has any additional questions, leave a comment here, or email me


  1. Interview with Alex Salter, CEO, SamKnows [Audio] - April 28, 2014

    […] Last week’s announcement that broadband measurement company SamKnows were coming to Ireland, generated a lot of interest. So we invited their CEO, Alex Salter, to join us for a podcast (18:24,10.5MB,MP3). […]

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