One of the issues that Facebook has been grappling with is two fold.
On the one hand their mobile traffic has been growing, in line with many popular sites.
But while the traffic on mobile devices and overall mobile usage might be on the increase the social network has been having issues turning that usage into cold hard cash.
“Promoted Posts” might appear on both mobile and desktop versions of Facebook, but none of the other advert types are visible.
According to a report on Techcrunch, however, this is about to change with Facebook introducing a new form of advertising specifically to cater to mobile users.
- Facebook results: ‘the social media bubble bursts’ (telegraph.co.uk)
- Facebook ‘playing catch up to Twitter on mobile adverts’ (telegraph.co.uk)
- Is Mobile Advertising the Saviour Of Facebook? (buzzom.com)