Tag Archives | Advertising

Facebook employee at work

Facebook Moves to Make Messenger a Marketplace

Techcrunch reports that Facebook is preparing to allow brands and businesses to solicit business using Facebook Messenger, which currently boasts 800 million active users. The news comes from a leaked document which Facebook has reportedly sent to major advertisers, suggesting that the new feature may be introduced in the second quarter this year. Businesses will […]

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Kitchen Concert

Featuring some of the guys from Top Secret Drum Corps, this advert from IKEA Switzerland will bring a whole new meaning to kitchen equipment The advert was produced by Swiss advertising agency Wirz.

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Galway’s First Digital Summit is Sold Out

OMiG, Online Marketing in Galway’s first Digital Summit has been completely sold out, organiser Maricka Burke-Keogh has confirmed. Sponsored by Blacknight, the event will be held in the Ardilaun Hotel on Thursday next, 29 January. The list of speakers includes Hugh Linehan of the Irish Times; Lucy Campbell, Marketing Director of RTÉ Television and RTÉ Digital; Aidan […]

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Galway Digital Summit – Taking Marketing to The Next Level [Video]

Tickets are going fast for Galway’s first Digital Summit to be held at the Ardilaun Hotel at 6:30pm on January 29. The event has grown out of the monthly gatherings of OMiG – Online Marketing in Galway, founded by Maricka Burke-Keogh. Blacknight is the Gold Sponsor for the Digital Summit, and Technology.ie attended the launch recently in Galway. [youtube]http://youtu.be/eVKgGd4Tjmk[/youtube]   The […]

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Patrick Mee, VP Engineering at AdRoll

Data Based, Business Driven: an Interview with Patrick Mee of AdRoll [Audio]

For every 50 new visitors who check out a product on your website, only one will buy from you on their first visit. But behavioural re-targeting services like AdRoll allow you to keep in touch with the other 49, so that when they visit other sites, they’ll see your ads reminding them to come back and finish the purchase. […]

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Generic Brand Video Parody

When the advertising industry start to parody themselves the results are often hilarious. This time round film stock site Dissolve have done a fantastic job, but the video is so “good” that it’s really hard to tell the difference between it (a parody) and any of the myriad videos and ads we’ve all seen this year […]

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Video thumbnail for youtube video Is Facebook Ad Revenue built on Fake Likes?

Is Facebook Ad Revenue built on Fake Likes?

Antonie Geerts pointed me to this video last night which makes an astonishing, but not very surprising, assertion about Facebook advertising. We already know that buying fake likes is counterproductive, because Facebook’s algorithm penalises pages and users who have a lot of likes from followers who do not engage with them. Veritasium’s Derek Muller gives an overview of […]

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