You may not know it, but your online advertising may end up next to some rather objectionable content. Google has recently became engaged in a skirmish that resulted in a boycott by some major advertisers as advertising appearing on its YouTube channels appeared alongside some rather objectionable content such as neo-Nazi speeches and extremist videos. […]
Techcrunch reports that Facebook is preparing to allow brands and businesses to solicit business using Facebook Messenger, which currently boasts 800 million active users. The news comes from a leaked document which Facebook has reportedly sent to major advertisers, suggesting that the new feature may be introduced in the second quarter this year. Businesses will […]
Featuring some of the guys from Top Secret Drum Corps, this advert from IKEA Switzerland will bring a whole new meaning to kitchen equipment The advert was produced by Swiss advertising agency Wirz.
Tired of ads on YouTube? Soon you may be able to pay to get rid of them. YouTube is preparing to launch a new Paid subscription service which will allow users to pay a monthly fee to use the service without ads. The move follows consultation with users and content creators, beta trials of the YouTube Music Key service, and feedback from […]
OMiG, Online Marketing in Galway’s first Digital Summit has been completely sold out, organiser Maricka Burke-Keogh has confirmed. Sponsored by Blacknight, the event will be held in the Ardilaun Hotel on Thursday next, 29 January. The list of speakers includes Hugh Linehan of the Irish Times; Lucy Campbell, Marketing Director of RTÉ Television and RTÉ Digital; Aidan […]
Tickets are going fast for Galway’s first Digital Summit to be held at the Ardilaun Hotel at 6:30pm on January 29. The event has grown out of the monthly gatherings of OMiG – Online Marketing in Galway, founded by Maricka Burke-Keogh. Blacknight is the Gold Sponsor for the Digital Summit, and Technology.ie attended the launch recently in Galway. [youtube]http://youtu.be/eVKgGd4Tjmk[/youtube] The […]
For every 50 new visitors who check out a product on your website, only one will buy from you on their first visit. But behavioural re-targeting services like AdRoll allow you to keep in touch with the other 49, so that when they visit other sites, they’ll see your ads reminding them to come back and finish the purchase. […]
When the advertising industry start to parody themselves the results are often hilarious. This time round film stock site Dissolve have done a fantastic job, but the video is so “good” that it’s really hard to tell the difference between it (a parody) and any of the myriad videos and ads we’ve all seen this year […]
‘Pre-roll’ ads on YouTube are annoying. What makes them especially annoying is how ineffective and stupid most of them are. A company called Nail Communications says it’s time to tailor the message to the medium, and they show us how with this “unskippable” YouTube ad.
Antonie Geerts pointed me to this video last night which makes an astonishing, but not very surprising, assertion about Facebook advertising. We already know that buying fake likes is counterproductive, because Facebook’s algorithm penalises pages and users who have a lot of likes from followers who do not engage with them. Veritasium’s Derek Muller gives an overview of […]
