Tag Archives | behavioural retargeting

Patrick Mee, VP Engineering at AdRoll

Data Based, Business Driven: an Interview with Patrick Mee of AdRoll [Audio]

For every 50 new visitors who check out a product on your website, only one will buy from you on their first visit. But behavioural re-targeting services like AdRoll allow you to keep in touch with the other 49, so that when they visit other sites, they’ll see your ads reminding them to come back and finish the purchase. […]

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