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IKEA parodies Apple with a ‘Holmes-Ginsbook Device’

Here’s a funny video from IKEA, introducing “a device so simple and intuitive, using it feels almost familiar”. The “device”? The IKEA catalogue. It comes with no cables and “eternal” battery life. The navigation is based on “tactile touch technology”- and there’s no lag. “Each crystal-clear page loads instantaneously, no matter how fast you scroll”. Isaac […]

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