Users can choose to donate amounts from USD$5 up to USD$200 directly from within their iTunes account.
Apple has been rolling out a number of payment options for users of subscription services like Hulu via iTunes in recent months.
Payments of this kind do not appear to be available to Irish users at the moment.
- iTunes Accepting Red Cross Donations For Hurricane Sandy Victims (mashable.com)
- iTunes now accepting donations for the American Red Cross Sandy relief efforts (9to5mac.com)
- You can now use iTunes to support Hurricane Sandy relief (tuaw.com)
- Apple Lets You Easily Donate To Charity To Aid Superstorm Sandy Relief (appadvice.com)