Ethan Cleary is Head of IT Strategy at the Irish Farmers’ Association. In this video he explains how he uses reverse innovation to learn practical ways to deploy technology in the service of Irish farmers. This has led to a “mobile first” strategy, resulting in the development of the iFarm app, which puts business information right into the hands of farmers “in the field”.
[fvplayer src=’https://technology.ie/wp-content/uploads/2013/11/carlowit-ifa2.mp4′ width=854 height=480 splash=’https://technology.ie/wp-content/uploads/2013/11/ifa.jpg’][* Yes, the pun is intended! :) ]
About the Author: Conn Ó Muíneacháin
Conn Ó Muíneacháin works at Blacknight, Ireland's largest provider of domains and hosting. He's an award-winning radio producer, podcaster and blogger. He's an engineer as well (not the award-winning kind).
Conn produces video for Blacknight and edits Technology.ie. Labhair Gaeilge leis!
IFA App for Farmers is Outstanding In Its Field ;) (couldn’t resist the pun!) http://t.co/KLhJovkYYn via @blacknight
RT @conn: IFA App for Farmers is Outstanding In Its Field ;) (couldn’t resist the pun!) http://t.co/KLhJovkYYn via @blacknight
RT @blacknight: Irish Farmers’ Association App is Outstanding In Its Field :) http://t.co/XThtscMkKj
Video: @ethancleary expains how Reverse Innovation led to a “mobile first” strategy to serve Irish farmers http://t.co/KLhJovkYYn