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Social Messaging Apps Thriving, Latest Irish Survey Shows

Yesterday we published the Ipsos MRBI’s infographic of their latest Social Networking Quarterly Survey of Ireland. They also published the Social Messaging Quarterly Survey, with similarly interesting results.

Of 1000 people aged 15 and over, 50% have a Skype account; yet only 7% of them use it daily.

Viber, Whatsapp and Snapchat have all shown steady growth over the past year, and Snapchat leads the field in terms of stickiness, with 63% using it daily.

The results appear disappointing for Vine, which has remained flat at 4% over the past year.

And in spite of the fuss about Facebook splitting off their messaging app recently, its usage does not seem to have been affected. Facebook Messenger is up 5% on last quarter to 39%, and more than half of those are daily users.

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