LG Uses “Scare” Tactics To Show Off Tech

I’m not sure if this is cool or really dumb, but it’s definitely a rather novel way to market a company’s tech products:

LG fitted their new screens into the floor of a lift and then tricked people into thinking that the floor was collapsing .. ..

What do you think?

(If nothing else they’ve done a good job of getting press coverage .. whether anyone will remember what the product is or not is debatable)