The importance of social media and the internet in general during this year’s US Presidential elections is probably going to be talked about for months if not years.
But what is really fascinating to see is that Obama’s official social media channels on Facebook and Twitter broke records by themselves.
Around 4am this morning (Irish time) Obama’s social media team sent out this tweet with a photo of the President and First Lady:
Four more years. twitter.com/BarackObama/st…
— Barack Obama (@BarackObama) November 7, 2012
At time of writing the tweet has been retweeted 704,536 times and “favorited” 242,612 times. Let’s put that in context.
The previous “most popular” tweet was sent out by Justin Bieber and has been retweeted (at time of writing) 223,434 times.
RIP Avalanna. i love you
— Justin Bieber (@justinbieber) September 26, 2012
Meanwhile over on Facebook the same shot of the Obamas embracing broke the records over there too with (at time of writing) 3,525,509 people “liking” it:
So are we likely to see politicians around the world trying to adopt social media more? I guess the answer to that question is pretty obvious!
- President Obama Has The Most Popular Tweet Of All Time (forbes.com)
- Obama “four more years” tweet becomes No. 1 retweet (cbsnews.com)
- Move over, Obama; Twitter had a big night too (nbcnews.com)
- Obama sets Twitter record (slashgear.com)
- Obama wins, has most retweeted tweet ever (venturebeat.com)