Over the past few days leaders in technology and celebrities have been pouring buckets of ice water over themselves to raise awareness for ALS (Lou Gehrig’s disease).
So Facebook’s Mark Zuckerberg did it a couple of days ago:
and threw down the gauntlet to Bill Gates. Gates really took the challenge seriously and designed a special device to soak himself:
Lots of other celebs have been doing the challenge, but Jeff Bezos’ video is probably one of the better ones, as he explains how he chose who to challenge next and why he couldn’t challenge some people: