I love innovative and fun marketing, so this video from a Belgian TV station really caught my eye.
To give it a bit of context here’s their description of the video:
To launch the high quality TV channel TNT in Belgium we placed a big red push button on an average Flemish square of an average Flemish town. A sign with the text “Push to add drama” invited people to use the button. And then we waited..
How this video has less than 1500 views at time of writing is a mystery to me!
- Push to add drama (duckduckgrayduck.com)
- Push The Button To Add Drama. (techfleece.com)
- PUSH TO ADD DRAMA: A Dramatic Surprise on a Quiet Square (VIDEO) (blippitt.com)