Digital an Integral Part of the Marketing Mix – Adrian Hopkins, Sunday Business Post [Video]

These days it’s not enough to simply organise a conference, says Adrian Hopkins, you need to create a community around the event.

Adrian is the Conference Director with The Sunday Business Post, organisers of The Digital Media and Marketing Summit, which was held last week at Croke Park. Almost 400 people attended the event to hear the latest best practice in User Experience, SEO, Analytics, and Mobile.

With 70% repeat business from last year’s event, Adrian agrees that there is a real demand for practical tools for digital marketing. Digital has gone from being niche to being an integral part of the 360-degree marketing mix, he says. If you don’t embrace it, you are left behind.

Watch out for more videos from this event, in the coming days on Technology.ie.