Ding Rings Family Phones Around the World [Video]

Ding is a service which allows anyone in the world to buy phone credit and apply it instantly to the phone of a person in the developing world.

It’s a simple but wonderful idea one, conceived and executed by founder and CEO Mark Roden, and it won him the EY Entrepreneur of the Year Award just last month.

We met Mark at Web Summit this week. He told us how Ding was born when he realised that cash remittance companies are expensive when it comes to remitting small amounts of money, which can take days to arrive. Many families in the developing world are supported by emigrant breadwinners, and for those people to be able to buy instant phone credit for family members at home is a valuable service.

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