Solution Centred Approach to Selling ICT – Sales Institute Breakfast Seminar


On Wednesday next, February 18, The Sales Institute is running a breakfast seminar on the ‘Solution Centred Approach to Selling ICT‘, at the O’Callaghan Alexander Hotel in Dublin at 7:30am.

In most cases when you sell an ICT product or service to a customer it has a complex impact on multiple aspects of the customer’s organisation. We have all heard of examples when ICT projects have ballooned in budget and timeline. The best ICT sales professionals are the ones that can truly understand their customers’ needs and the potentials pitfalls to avoid in implementing and ICT rollout. Listen to three veterans of the ICT industry tell how to adopt a solution centre approach to selling ICT.

The speakers are Jon Paul, Regional Director at Oracle Ireland, Gerry Murray, Country Manager at EMC Ireland, and John McCormack, Enterprise Business Manager at Microsoft Ireland.

This event is free to members of The Sales Institute (pre-registration is required) and €80 for non-members. To register click here, phone 01 662 6904 for more information, or email

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