Ello, the social network which promises to “never sell your data” has moved to reassure users of its bona fides by incorporating as a Public Benefit Corporation (PBC). A Public Benefit Corporation has a charter which commits it to specific goals and values beyond mere profit. The charter is binding on the company, and remains in effect, even […]
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“Unskippable” YouTube Ad Shows How to Use 5 Seconds to Make an Impression
‘Pre-roll’ ads on YouTube are annoying. What makes them especially annoying is how ineffective and stupid most of them are. A company called Nail Communications says it’s time to tailor the message to the medium, and they show us how with this “unskippable” YouTube ad.