‘Pre-roll’ ads on YouTube are annoying. What makes them especially annoying is how ineffective and stupid most of them are. A company called Nail Communications says it’s time to tailor the message to the medium, and they show us how with this “unskippable” YouTube ad.
![“Unskippable” YouTube Ad Shows How to Use 5 Seconds to Make an Impression Video thumbnail for youtube video Unskippable pre-roll](https://technology.ie/wp-content/uploads/2014/07/unskippable-pre-roll-140x140.jpg)