Tag Archives | Edgerank


Authenticity is the Key to Social Media says Paul Buckley of Aer Lingus [Video]

Paul Buckley, Head of Social Media at Aer Lingus was at the Disruptors conference recently in Dublin. Like all brands, Paul says, they’ve found it can be a challenge to reach their audience through Facebook’s Edgerank filtering. “What we’ve been finding is that it’s the authentic content that is making a difference for us” That authenticity has to permeate […]

Continue Reading 7

Facebook Experiments: The Ick Factor

Facebook is facing a storm of criticism after an academic paper revealed that they conducted an experiment in conjunction with researchers at Cornell University and the University of California, San Francisco, into how users moods are affected by the posts of their friends. Over the course of a week, the Facebook news feeds of 689,003 users […]

Continue Reading 4