Paul Buckley, Head of Social Media at Aer Lingus was at the Disruptors conference recently in Dublin. Like all brands, Paul says, they’ve found it can be a challenge to reach their audience through Facebook’s Edgerank filtering. “What we’ve been finding is that it’s the authentic content that is making a difference for us” That authenticity has to permeate […]
![Authenticity is the Key to Social Media says Paul Buckley of Aer Lingus [Video] pbuckleyf](https://technology.ie/wp-content/uploads/2014/10/pbuckleyf-140x140.jpg)