Paul Buckley, Head of Social Media at Aer Lingus was at the Disruptors conference recently in Dublin.

Like all brands, Paul says, they’ve found it can be a challenge to reach their audience through Facebook’s Edgerank filtering.

“What we’ve been finding is that it’s the authentic content that is making a difference for us”

That authenticity has to permeate all of your activities on social media, he says. When you’re selling, be clear about the fact that you are selling. People understand that, he says.

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About the Author: Conn Ó Muíneacháin
Conn Ó Muíneacháin works at Blacknight, Ireland's largest provider of domains and hosting. He's an award-winning radio producer, podcaster and blogger. He's an engineer as well (not the award-winning kind). Conn produces video for Blacknight and edits Technology.ie. Labhair Gaeilge leis!
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1 min readCategories: Events, VideoTags: , , , , , Last Updated: October 7, 2014

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