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Authenticity is the Key to Social Media says Paul Buckley of Aer Lingus [Video]

Paul Buckley, Head of Social Media at Aer Lingus was at the Disruptors conference recently in Dublin.

Like all brands, Paul says, they’ve found it can be a challenge to reach their audience through Facebook’s Edgerank filtering.

“What we’ve been finding is that it’s the authentic content that is making a difference for us”

That authenticity has to permeate all of your activities on social media, he says. When you’re selling, be clear about the fact that you are selling. People understand that, he says.

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