Ryanair have launched a mobile app for iPhone.
That in itself isn’t exactly “news”.
What is, however, is that the budget airline want to charge users €2.99 to download it!
None of the other airlines charge for their mobile apps (why would they??), so what makes Ryanair’s app worth €2.99?
Does it have extra functionality?
Is there some magic ingredient?
From what I can see from the screenshots the answer is a resounding: NO.
The app looks identical to the mobile version of the Ryanair website.
So was Ryanair’s “play” with this simply to get everyone talking about them, or was it a serious attempt at squeezing even more revenue out of the travelling public?
Let us know via the comments!