They’ve embraced the web and social media and they’re hiring geeks for their “innovation hub” in Swords, complete with giant chess and multi-coloured cubicles (we can’t confirm the existence of beanbags). But the flight path to online success is fraught with turbulence, and the response to Ryanair’s new mobile app, launched yesterday, can be described as mixed. The […]
Ryanair today announced Ryanair Labs, “a state-of-the-art digital and IT innovation hub” based at its Dublin Office Campus in Swords, as it continues the recruitment of 200 new staff to develop “a world class online travel platform”. It’s the latest step in the company’s embrace of the internet, which saw the replacement of their old “1990s-style” website last […]
Ryanair are currently on a recruitment drive to fill a number of positions related to their online presence. As the airline is pretty much 100% online it only makes sense that they’d want to invest in staffing the teams that manage their online presence.. So Michael O’ Leary’s face might be following you around LinkedIn […]
Ryanair’s commitment to social media continues as their new head of marketing took to Twitter yesterday for the latest in their weekly series of #AskRyanair sessions. Meanwhile, Michael O’Leary showed up on their new TV ad, produced by TV3 and broadcast during Wednesday’s episode of Coronation Street. [youtube]http://youtu.be/QjfmjznXksU[/youtube] Traditionally Ryanair has rejected expensive TV advertising […]
You can’t blame a guy for trying! Just in case you haven’t got the message that RYANAIR HAS CHANGED, lovable CEO Michael O’Leary donned a Santa beard and joined with staff from Ryanair bases across Europe to wish their customers a Happy Christmas and New Year. [youtube]http://youtu.be/J3zpw4pahsQ[/youtube] In a separate video, also posted on […]
The first phase of Ryanair’s new web strategy went live on Friday, and this morning they held a webinar briefing for media. The new design is certainly less garish than the old one, and although you can still find plenty of examples of primary colour overdose, they’ve emphasised that this is a phased development, with the […]
Ryanair have launched a mobile app for iPhone. That in itself isn’t exactly “news”. What is, however, is that the budget airline want to charge users €2.99 to download it! None of the other airlines charge for their mobile apps (why would they??), so what makes Ryanair’s app worth €2.99? Does it have extra functionality? […]
