If you build it they will come? Not necessarily says website developer Alan O’Meara, who argues that online businesses must use a range of techniques to drive ‘online footfall’ to their digital doors. ‘Get a website up. Tick a box. We’re done – let’s see what happens’. Nothing will happen if you wait and see. Last […]
HP has unveiled its next generation DeskJet All-in-One (AiO) printer. Described as “designed for digital natives who want to print from Facebook or Instagram”, the reimagined HP DeskJet 3720 is half the size of other inkjet all-in-one printers in its class, and is designed to combine robust print, scan and copy capabilities with easy mobile setup […]
Thanks to the folks in the style section at Irish site Evoke.ie for this infographic, reporting on Instagram’s influence on the fashion industry. Some interesting points: In September 2015, when the major Spring 2016 fashion collections were shown, engagement on Instagram reached 44 million unique accounts and had 360 million interactions. The “Insta-Models” are akin to […]
If you manage social media for a business or organisation being able to switch between the “official” account you’re working on and your own, private account is a key feature. Twitter’s native iOS app has supported multiple accounts for some time and Facebook’s allows page managers to switch around quite easily in both their desktop […]
Facebook is 12 years old today and it’s certainly made an impact. Tom Hopkins from One Productions, a video production company based in Dublin, has put together this infographic to mark the occasion. Video marketing and social media go hand in hand, and he says the following points are worth noting: 1.5 billion people use the main core Facebook service, […]
While a lot of social media networks will offer you tools to edit, tweak and crop your images so that they fit correctly, it’s far easier to prepare images based on their optimal sizes. Unfortunately those “rules” change quite often, but fortunately people keep track of these things, so we are able to share the […]
The finalists have been announced for The Maximum Media Social Media Awards (The Sockies), to be held on Wednesday June 3rd in the RDS Concert Hall. The premier awards show in Ireland for all things digital marketing and social media, there are 27 categories this year covering areas such as Facebook, Twitter, Business categories, Campaigns and […]
The latest Ipsos MRBI social media survey results were released earlier today. Facebook continues to reign with 60% of Irish people having an account. 72% of them use Facebook every single day, while only 37% of Twitter users are active on a daily basis. Dating app Tinder is apparently being used by 5% of Irish […]
61% of Irish people aged 15 and over have a Facebook account: more than twice the number on Twitter, its nearest rival at 29%. That’s according to the latest Ipsos MRBI Social Networking Quarterly Survey published today. Twitter membership is slightly ahead of LinkedIn and Google+, which both stand at 24%. However, Facebook is streets ahead in another important metric, […]
Nominations opened today for the 2014 edition of the Social Media Awards. As in previous years nominations are 100% free. This year’s categories are: Facebook categories: Facebook Page for a Business (Non Campaign) Facebook Page for a Non-Profit/Organisation Facebook Page for a Business (owner managed) Integrated Facebook Campaign: Page, App, Ads Twitter categories Best Business […]
