![Authenticity is the Key to Social Media says Paul Buckley of Aer Lingus [Video]](https://technology.ie/wp-content/uploads/2014/10/pbuckleyf.jpg "pbuckleyf")
Paul Buckley, Head of Social Media at Aer Lingus was at the Disruptors conference recently in Dublin.
Like all brands, Paul says, they’ve found it can be a challenge to reach their audience through Facebook’s Edgerank filtering.
“What we’ve been finding is that it’s the authentic content that is making a difference for us”
That authenticity has to permeate all of your activities on social media, he says. When you’re selling, be clear about the fact that you are selling. People understand that, he says.
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About the Author: Conn Ó Muíneacháin
Conn Ó Muíneacháin works at Blacknight, Ireland's largest provider of domains and hosting. He's an award-winning radio producer, podcaster and blogger. He's an engineer as well (not the award-winning kind).
Conn produces video for Blacknight and edits Technology.ie. Labhair Gaeilge leis!
RT @blacknight: Authenticity is the Key to Social Media says Paul Buckley of Aer Lingus [Video]: http://t.co/MOJt8l0YN5
Video: Authenticity is Key to Social Media says Paul Buckley http://t.co/RHpIh1h1Dy
Authenticity is the Key to Social Media says Paul Buckley of Aer Lingus [Video] http://t.co/Xut8jic529
RT @blacknight: Authenticity is the Key to Social Media says Paul Buckley of Aer Lingus [Video]: http://t.co/MOJt8l0YN5
My interview with @paulbuckl on how @AerLingus gets the most out of social media http://t.co/muF1udspqT
RT @conn: My interview with @paulbuckl on how @AerLingus gets the most out of social media http://t.co/muF1udspqT
‘It’s all about being authentic’ @paulbuckl on how @AerLingus gets the most out of social media interview w/ @conn http://t.co/oc18udg2na