If you build it they will come? Not necessarily says website developer Alan O’Meara, who argues that online businesses must use a range of techniques to drive ‘online footfall’ to their digital doors. ‘Get a website up. Tick a box. We’re done – let’s see what happens’. Nothing will happen if you wait and see. Last […]
Trading Online isn’t just a bonus. For some people it can mean the difference between making a sustainable living, or not. Landscape Artist Cora Murphy used to work to a traditional business model: exhibiting in galleries, who took a commission on her sales. But she found that, for her, it simply didn’t generate enough income to make […]
