Tag Archives | Social Bakers


Penneys is Ireland’s Top Brand on Facebook, but 26% of its Fans are Abroad

Penneys is the top brand among Irish Facebook users with 442,740 fans in Ireland according to the latest report from Social Bakers which tracks social media performance of brands and breaks it down by country, sector and other factors. Interestingly, the Penneys Ireland page has an additional 159,000 fans in countries other than Ireland, accounting for about […]

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The Top Social Brands of 2013

Here’s some more great research on social media for business by Social Bakers.  The #SociallyDevoted report is out for Q4, 2013, with Dutch Airline KLM topping the poll for customer service on social media.  Airlines in general are better at social media with a 76.4% response rate on Facebook compared with 59.4% average across all […]

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Video thumbnail for youtube video 2013 was All About Social

2013 was All About Social

Here’s a very quick video by Social Bakers summing up the social media trends of 2013.  It points to the success of Facebook and Twitter in 2013, and adds that Google has become “the go-to social platform … for commenting on Youtube videos!” [youtube]http://youtu.be/JEzoEuiP1-o[/youtube]   Related articles YouTube Encourages Users to Let Go of Anonymity […]

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The Biggest Irish Brands on Facebook

Here’s a fascinating way to lose a morning, and if your business is digital marketing it could be time well spent.  Social Bakers track brands across different markets on Facebook and generate a range of monthly reports which give a real insight into how brands and their social media marketing efforts are received in different […]

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