Data Based, Business Driven: an Interview with Patrick Mee of AdRoll [Audio]
For every 50 new visitors who check out a product on your website, only one will buy from you on their first visit. But behavioural re-targeting services like AdRoll allow you to keep in touch with the other 49, so
Generic Brand Video Parody
When the advertising industry start to parody themselves the results are often hilarious. This time round film stock site Dissolve have done a fantastic job, but the video is so "good" that it's really hard to tell
“Unskippable” YouTube Ad Shows How to Use 5 Seconds to Make an Impression
'Pre-roll' ads on YouTube are annoying. What makes them especially annoying is how ineffective and stupid most of them are. A company called Nail Communications says it's time to tailor the message to the medium, and
Is Facebook Ad Revenue built on Fake Likes?
Antonie Geerts pointed me to this video last night which makes an astonishing, but not very surprising, assertion about Facebook advertising. We already know that buying fake likes is counterproductive, because Facebook's algorithm penalises pages and users who have
Anna Kendrick’s Super Bowl Ad That Didn’t Happen
Unless you've been living on another planet for the last year or so you've probably heard Anna Kendrick's smash hit "Cups". Or maybe you've seen some of the films she's been starring in. And if you're
Google Nuked 350 Million Ads in 2013
Google is essentially an advertising company. Advertising revenue drives most of the company's activities, but its policies around advertisers has led to them getting into "hot water" in the past. Why? Because "bad actors" try to
