A new app launched today at Web Summit promises to apply Artificial Intelligence to the problem of building a successful social media presence for brands.
The possibilities of social media to engage with key audiences are endless. But so, frustratingly, is the time it takes to build and execute a successful online social presence. Researching the hot trends, writing effective posts, dealing with multiple social media platforms, and analysing social impact all requires investment in time and resources.
Scredible is a single point, AI-driven solution that helps professionals build and sustain a trusted, socially credible brand.
“Scredible’s differentiation,” says Scredible CEO, Colin Lucas-Mudd, “is in the use of basic AI to rapidly learn what our subscribers don’t know, but need to know in order to achieve their goals, and then to deliver just that. Subscribers tell Scredible about their interests, what they want to achieve, and how they want to measure the impact of their activities. Scredible does the rest.”
Scredible’s intelligent machine learning monitors trending online content, news, and connections of value. That information is then organised and ranked based on a subscriber’s profile and goals, before users are advised on what, when and where to post information for optimum social impact.
“This real-time assessment function brings our subscribers up-to-speed on the current social need, ensuring that they are always at the edge of new and relevant information – not hours or days behind,” explains Scredible President, Lee Troxler.
Scredible subscribers can currently share on Twitter, Facebook, LinkedIn, and Google+ all from one dashboard. Scredible AI even helps subscribers to write more authoritative and effective posts, creating editable summaries and hashtags, to increase the quality and reach of their social media activity in a fraction of the time.
Adaptive feedback and analytics are available on Scredible’s metrics dashboard. Subscribers can drill down to the individual post level, gaining a granular real-time view of their social media performance, helping them to measure and quantify ROI, and see Scredible’s predicted engagement outcomes.
Scredible offers four plans, from a basic free package to comprehensive agency level, with an increasing range of AI and support options.